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When calculating Zero Angle, the Hornady Kestrel asks for the distance to the Zero Target. This distance can be any distance you want but you’ll want to pick a distance where you’ll be able to accurately measure the distance between your point of aim and average point of impact with no elevation dialed or held when shooting. 100 yards or meters is a convenient distance and may be close to where your rifle is already zeroed.
Note: Just because your shooting range says a berm is at 100 yards, you should still confirm that distance with an accurate laser rangefinder or 100 yard tape measure.